About Me

Writer | Educator | Creator | Content Marketer

I'm a content marketer, educator and writer with experience in writing corporate blogs, book reviews, book lists and educational articles. I'm based out of Bangalore.

Prior to taking up writing assignments, I have worked with:

• Kesdee, a financial elearning company, as a content writer
• Career Forum, an MBA traning institute as an assistant centre manager
• Aditya Birla, as a management trainee, post my PGDBA from the Goa Institute of Management

I took a career break after my second child, during which I wrote content for news sites and online publications such as Finance Train, Women’s Web and the News Minute. I also wrote a blog called Little Kulture which currently continues as a newsletter.

I currently work in the content marketing space and write performance based content that earns customer trust and consideration. The role of content to generate customer interest, its ability to function as a significant marketing device is of great interest to me. I see the intersection of writing and marketing as a effective means for business growth.

My other areas of interest are picture books that deliver powerful messages to the most discerning customers in the world - children - through crafted sentences and evocative images.

In short, through happiness and grief words are my safe space and I like using words to communicate, not obfuscate.

Education

I have a post-graduate degree with specialisation in Marketing from Goa Institute of Management.